Unwrapping the Magic: Cowboys Christmas Extravaganza 2023

As the holiday season approaches, the Dallas Cowboys are gearing up to spread festive cheer with their fifth annual Cowboys Christmas Extravaganza powered by Reliant. Set against the backdrop of The Star in Frisco, this spectacular event promises an electrifying experience for attendees of all ages.

When and Where: The extravaganza kicks off every Friday and Saturday evening at 6 pm, from November 19 through December 18. Tostitos Championship Plaza will be transformed into a winter wonderland, making it the perfect destination to celebrate the joy of the season.

Special Guests: This year, the Cowboys are rolling out the red carpet with special guests, including Miss Texas 2021, Mallory Fuller, Miss Dallas 2022, Jaelene Luper, and Miss Frisco 2022, Taylor Kilpatrick. Their presence adds a touch of glamour to an already star-studded event.

The Main Act: The highlight of the evening is the mesmerizing 20-minute show, commencing with the lighting of The Star’s impressive 67-foot Christmas tree. Adorned with digital LED lights, the tree sets the stage for a holiday performance that features the Dallas Cowboys Cheerleaders, Dallas Cowboys Rhythm and Blue Dancers and Rookie Squad, Dallas Cowboys Drumline, mascot Rowdy, Santa, and surprise appearances by special Dallas Cowboys guests.

Beyond the Extravaganza: Extend your visit and explore The Star District, a vibrant hub offering more than thirty restaurants, shopping options, and specialty services. It’s the ideal place to savor a delightful dinner, embark on a holiday shopping spree, and immerse yourself in the Dallas Cowboys-themed campus ambiance.

Free Festivities: One of the most remarkable aspects of the Cowboys Christmas Extravaganza is that it’s free and open to the public. From the dazzling performances to the tree lighting ceremony, the Cowboys are inviting the community to share in the magic of the season. Additionally, parking is free and conveniently available onsite.

Mark Your Calendars: Whether you’re a die-hard Cowboys fan, a lover of all things festive, or someone looking for a memorable family outing, the Cowboys Christmas Extravaganza is a can’t-miss event. Make sure to mark your calendars and join in the holiday merriment at The Star in Frisco.

As the Cowboys usher in the holiday spirit, the Extravaganza promises to be a dazzling spectacle, blending the excitement of America’s Team with the magic of Christmas. Don’t miss out on this extraordinary celebration that captures the essence of the season and creates lasting memories for everyone in attendance.


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