Galleria Dallas has been one of the top holiday destinations for shoppers across North Texas and around the world for more than four decades. From the iconic 95-foot-tall Christmas tree to Missile Toes, the ice-skating, back-flipping Santa who shoots fireworks from his skates, the holiday celebration at Galleria Dallas is recognized as one of the grandest nationwide.

Guests will find the season’s most engaging immersive experience, SNOWDAY adjacent to Santaland. They say every snowflake is unique, and so is every visit to SNOWDAY, the acclaimed immersive exhibit that changes every holiday season and has become a tradition for DFW families. Guests will explore the secret town where Santa’s elves live, with nearly 10,000 square feet of Hollywood-grade sets and styling creating some of the elves’ favorite places, along with state-of-the-art, touch-free photo technology.

SNOWDAY is integrating AI image processing into a photo op for the first time, which will allow for surreal holiday photos of guests. New features also include a new multimedia show including lights, sounds and videos, “real” snowfall, and a Christmas Kaleidoscope photo op. Fan-favorite rooms will also return this year, like the Christmas lights maze, which now has twinkling strands of vibrant lights. Guests also can purchase snacks at Santa’s helpers’ favorite watering hole, The Tipsy Elf. Even if you’ve been to SNOWDAY before, you’ll want to come again to make new memories and capture all its magical, Instagrammable moments.